Privacy Policy

We are pleased that you are visiting our website and thank you for your interest in our company and our products.

We have written this privacy statement (version 04.01.2021-311246969) to explain to you what information we collect, how we use data and the choices you have as a visitor to this website, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679.

Unfortunately, it is in the nature of things that these explanations sound very technical, but we have tried to describe the most important things as simply and clearly as possible when creating them.

Automatic data storage
When you visit websites today, certain information is automatically created and stored, including on this website.

When you visit our website, as you are currently doing, our web server (computer on which this website is stored) automatically collects data such as

the address (URL) of the website visited
Browser and browser version
the operating system used
the address (URL) of the previously visited page (referrer URL)
the hostname and IP address of the device from which access is made
the date and time
in files (web server log files).

The web server log files are usually stored for two weeks and then automatically deleted. We do not pass on this data, but cannot rule out that this data can be viewed in the event of illegal behavior.

cookies
Our website uses HTTP cookies to store user-specific data.

Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.

What exactly are cookies?
Whenever you surf the Internet, you use a browser. Common browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be denied: cookies are really useful little helpers. Almost all websites use cookies. More specifically, these are HTTP cookies, because there are other cookies for other applications. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, e.g. B. the language or personal page settings. When you return to our website, your browser sends the "user-related" information back to our website. Thanks to the cookies, our website knows who you are and offers you your usual default settings. In some browsers, each cookie has its own file, in others, like Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our website, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, trojans or other "pests". Cookies also cannot access information on your PC.

The cookie data can look like this, for example

Name: _ga
Expiry time: 2 years
Purpose: Differentiation of website visitors
Example value: GA1.2.1326744211.152311246969
A browser should support the following minimum sizes:

A cookie should be able to contain at least 4096 bytes.
It should be possible to store at least 50 cookies per domain.
A total of at least 3000 cookies should be able to be stored.
What types of cookies are there?
The question of which cookies we use in detail depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly discuss the different types of HTTP cookies.

We can distinguish between 4 types of cookies:

Strictly Necessary Cookies.
These cookies are necessary to ensure basic functions of the website. These cookies are e.g. B. needed when a user puts a product in the shopping cart, then scrolls to other pages and only later goes to the checkout. These cookies do not delete the shopping cart even if the user closes his browser window.

Functional cookies
These cookies collect information about user behavior and whether the user receives error messages. In addition, these cookies are also used to measure the loading time and behavior of the website with different browsers.

Targeting cookies
These cookies ensure a better user experience. For example, entered locations, font sizes or form data are saved.

advertising cookies
These cookies are also known as targeting cookies. They are used to deliver customized advertising to the user. This can be very convenient, but also very annoying.

When you visit a website for the first time, you will usually be asked which of these types of cookies you want to allow. And of course this decision is also stored in a cookie.

How can I delete cookies?
How and whether you want to use cookies is up to you. Regardless of which service or website the cookies come from, you always have the option of deleting, only partially allowing or disabling cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can do this in your browser settings:

Safari: Manage cookies and website data with Safari.

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

If you generally do not want cookies, you can set your browser so that it notifies you when a cookie is to be set. This way you can decide for each cookie whether you want to allow it or not. The procedure differs depending on the browser. The best way is to search the instructions in Google with the search term "delete cookies Chrome" or "disable cookies Chrome" in case of a Chrome browser or replace the word "Chrome" with the name of your browser, e.g. E.g. Edge, Firefox, Safari.

What about my privacy?
The so-called "cookie guidelines" have been in place since 2009. This states that storing cookies requires your consent. However, there are still very different reactions to these directives within the EU countries. In Germany, the cookie guidelines have not been implemented into national law. Instead, this policy was largely implemented in Section 15 (3) of the German Telemedia Act (TMG).

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Internet Engineering Task Force (IETF) Request for Comments entitled "HTTP State Management Mechanism".

Storage of personal data
Personal data that you transmit to us electronically on this website, such as your name, your e-mail address, your address or other personal information when submitting a form or when commenting on the blog, are stored by us together with the time and the IP address -Address used only for the stated purpose, kept safe and not passed on to third parties.

We therefore only use your personal data to communicate with those visitors who expressly wish to be contacted and to process the services and products offered on this website. We do not share your personal data without your consent, but we cannot guarantee that this data can be accessed in the event of unlawful conduct.

If you transmit personal data to us by e-mail - i.e. outside of this website - we cannot guarantee the secure transmission and protection of your data. We recommend that you never send confidential data unencrypted by e-mail.

According to Article 6 paragraph 1 letter a GDPR (lawfulness of processing), the legal basis is that you give us your consent to process the data you have entered. You can revoke this consent at any time - an informal e-mail is sufficient, our contact details can be found in the imprint.

Shopify
We use Shopify, a service provided by Shopify Inc, 126 York Street, Suite 200, Ottawa, ON, Canada, K1N 5T5, to operate our online shop. This service provides an e-commerce platform through which we offer our goods for sale. The data transmitted as part of your order is stored on a Shopify server in the USA. Shopify has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. For more information about privacy, see Shopify's privacy policy at http://www.shopify.com/legal/privacy.

The legal basis for the transmission of data to third parties for the purpose of contract execution or for billing purposes is Article 6 Paragraph 1 Letter b GDPR and for the transmission in legally prescribed cases Article 6 Paragraph 1 Letter c GDPR .

Rights under the General Data Protection Regulation
According to the provisions of the GDPR, you have the following rights:

Right to rectification (Article 16 GDPR).
Right to erasure ("right to be forgotten") (Article 17 GDPR)
Right to restriction of processing (Article 18 GDPR)
Right to notification - Obligation to notify in connection with the correction or deletion of personal data or the restriction of processing (Article 19 GDPR)
Right to data portability (Art. 20 GDPR)
Right to object (Article 21 GDPR)
Right not to be subject to a decision based solely on automated processing - including profiling (Article 22 GDPR).

If you believe that the processing of your data violates data protection law or your data protection rights have been violated in any other way, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI).

Evaluation of visitor behavior
In the following data protection declaration we inform you whether and how we evaluate data from your visit to this website. The data collected is generally evaluated anonymously and we cannot draw any conclusions about your person from your behavior on this website.

You can find out about options for objecting to this evaluation of visit data in the following data protection declaration.TLS encryption with https
We use https to transmit data tap-proof on the Internet (data protection through technology design Article 25 paragraph 1 GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can guarantee the protection of confidential data. You can recognize the use of this data transmission protection by the small lock symbol in the top left corner of the browser and by the use of the https scheme (instead of http) as part of our Internet address.

Google Analytics Privacy Policy
We use the Google Analytics (GA) analysis tool from the American company Google Inc. on our website. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. Google Analytics collects data about your actions on our website. For example, when you click on a link, that action is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics allow us to better tailor our website and service to your preferences. In the following we will go into more detail about the tracking tool and, above all, inform you about which data is stored and how you can prevent this.

What is Google Analytics?
Google Analytics is a tracking tool used to analyze traffic on our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you take on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we receive reports on your user behavior. These reports may include, but are not limited to, the following information:

Audience Reports: Audience reports help us to better understand our users and who is interested in our service.
Ad reports: Ad reports help us to analyze and improve our online advertising.

Acquisition Reports: Acquisition reports provide us with helpful information on how to attract more people to our ministry.
Behavior Reports: Here we learn how you interact with our website. We can track the path you take on our website and the links you click on.

Conversion reports: A conversion is when you take a desired action based on a marketing message. For example, you go from being a mere website visitor to a buyer or a newsletter subscriber. These reports help us to learn more about how our marketing efforts are affecting you. This is how we want to increase our conversion rate.

Real-time reports: Here we always know immediately what is happening on our website. For example, we can see how many users are currently reading this text.

Why do we use Google Analytics on our website?
Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.

The statistically evaluated data give us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that potential customers can find it more easily on Google. On the other hand, the data helps us to better understand you as a visitor. So we know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to those who are interested.

What data is stored by Google Analytics?
Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our website, you will be recognized as a "returning" user. All data collected will be stored together with this user ID. This makes it possible in the first place to evaluate pseudonymous user profiles.

Identifiers such as cookies and app instance IDs are used to measure your interactions on our website. Interactions are any type of action you take on our website. If you also use other Google systems (e.g. a Google account), the data generated by Google Analytics can be linked to third-party cookies. Google does not pass on Google Analytics data unless we, as the operator of the website, give our consent. Exceptions may occur where required by law.

Here we show you an overview of the most important data recorded by Google Analytics:

Heatmaps: Google creates so-called heatmaps. With heatmaps, you can see exactly the areas you click on. This gives us information about where you are "travelling" on our website.

Session length: Google defines session length as the time you spend on our website without leaving it. If you have been inactive for 20 minutes, the session will automatically end.

Bounce Rate: A bounce rate is when you view just one page on our site and then leave our site.

Account Creation: When you create an account or place an order on our website, Google Analytics collects this information.

IP address: The IP address is only displayed in abbreviated form so that no clear assignment is possible.

Location: Based on the IP address, the country and your approximate location can be determined. This process is also known as IP location determination.

Technical information: Technical information includes, among other things, your browser type, your Internet service provider or your screen resolution.

Source of origin: Google Analytics or we are of course also interested in which website or which advertisement you came to our site from.

Other data are contact details, any ratings, playing media (e.g. if you play a video on our site), sharing content via social media or adding it to your favorites. The list does not claim to be complete and only serves as a general guide to data storage by Google Analytics.

How long and where is the data stored?

Google has distributed their servers all over the world. Most of the servers are located in America and consequently your data is mostly stored on American servers. You can find out exactly where Google's data centers are located here: https://www.google.com/about/datacenters/inside/locations/?hl=de.

Your data is spread across different physical disks. This has the advantage that the data can be accessed more quickly and is better protected against manipulation. Every Google data center has emergency programs for your data. If, for example, Google's hardware fails or natural disasters paralyze the servers, the risk of a service interruption at Google remains low.

Google Analytics has a standard retention period of 26 months for your user data. Your user data will then be deleted. However, we have the option of choosing the retention period for user data ourselves. We have five options available for this:

Deletion after 14 months
Deletion after 26 months
Deletion after 38 months
Deletion after 50 months
No automatic deletion
After the specified period, the data will be deleted once a month. This retention period applies to your data related to cookies, user recognition and advertising IDs (e.g. DoubleClick domain cookies). Reporting results are based on aggregated data and are stored separately from user data. Aggregated data is a merging of individual data into a larger unit.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to access, update, delete or restrict your data. With the browser add-on for deactivating Google Analytics JavaScript (ga.js, analytics.js, dc.js) you can prevent Google Analytics from using your data. You can download and install the browser add-on from https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only prevents the collection of data by Google Analytics.

If you want to disable, delete or manage cookies in general (independent of Google Analytics), there are separate instructions for each browser:

Chrome: Delete, enable and manage cookies in Chrome.

Safari: Manage cookies and website data with Safari.

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

Google Analytics is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure transfer of personal data. For more information, please visit https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=311246969. We hope that we were able to give you the most important information about data processing with Google Analytics. If you want to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/ 6004245?hl=de.

Facebook Pixel Privacy Policy
We use the Facebook pixel from Facebook on our website. We have implemented code on our website for this purpose. The Facebook pixel is a snippet of JavaScript code that loads a collection of functions that enable Facebook to track your user actions when you came to our website from Facebook ads. For example, when you buy a product on our website, the Facebook pixel is triggered and saves your actions on our website in one or more cookies. These cookies enable Facebook to compare your user data (customer data such as IP address, user ID) with the data in your Facebook account. Facebook then deletes this data again. The data collected is anonymous and not visible to us and can only be used in the context of advertising. If you are a Facebook user yourself and are logged in, your visit to our website will automatically be assigned to your Facebook user account.

We only want to show our services or products to people who are really interested in them. With the help of the Facebook pixel, our advertising measures can be better tailored to your wishes and interests. In this way, Facebook users (if they have allowed personalized advertising) will see appropriate advertising. In addition, Facebook uses the collected data for analysis purposes and its own advertisements.

If you are logged in to Facebook, you can change your settings for advertising yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen.

If you would like to learn more about Facebook's privacy policy, we encourage you to read the company's privacy policy at https://www.facebook.com/policy.php.

Facebook Privacy Policy for Automatic Enhanced Matching
We've also enabled automatic advanced matching as part of the Facebook pixel feature. This feature of the pixel allows us to send hashed emails, name, gender, city, state, zip code and date of birth or phone number to Facebook as additional information if you have provided us with this information. This activation allows us to more precisely tailor advertising campaigns on Facebook to people who are interested in our services or products.

Hotjar Privacy Policy
We use Hotjar from Hotjar Limited (Level 2, St Julian's Business Centre, 3, Elia Zammit Street, St Julian's STJ 1000, Malta) on our website for the statistical analysis of visitor data. Hotjar is a service that analyzes behavior and feedback from you, the user, on our website through a combination of analysis and feedback tools. We receive reports and visual representations from Hotjar that show us where and how you "move" on our website. Personal data is automatically anonymized and never reaches the Hotjar servers. This means that you are not personally identified as a user of the website and we still learn a lot about your user behavior.

What is Hotjar?
As mentioned in the section above, Hotjar helps us analyze the behavior of our website visitors. Tools Hotjar offers include heatmaps, conversion funnels, visitor tracking, inbound feedback, feedback polls, and surveys (see https://www.hotjar.com/ for more information). So Hotjar helps us to provide you with a better user experience and service. On the one hand, it provides a good analysis of online behavior and, on the other hand, we also receive good feedback on the quality of our website. Because in addition to all the analysis aspects, we also want to know your opinion about our website. And that's exactly what we can do with the feedback tool.

Why do we use Hotjar on our website?
In recent years, the importance of user experience on websites has increased significantly. And for a good reason. A website should be structured in such a way that you as a visitor feel comfortable and can easily find your way around. Thanks to Hotjar's analysis and feedback tools, we can make our website and our offer even more attractive. Hotjar's heatmaps have proven to be particularly valuable for us. Heatmaps are a form of representation used to visualize data. With Hotjar's heatmaps, for example, we can see very precisely what you like to click, tap and where you scroll.

What data does Hotjar store?
While you surf our website, Hotjar automatically collects information about your user behavior. In order to be able to collect this information, we have integrated our own tracking code into our website. The following information may be collected through your computer or browser:

IP address of your computer (collected and stored anonymously).
screen size
Browser information (which browser, which version, etc.)
Your location (but only the country)
Your preferred language setting
Visited websites (subpages)
Date and time of your visit to one of our subpages (websites)
In addition, cookies also store data that is stored on your computer (usually in your browser). No personal data is collected in them. In principle, Hotjar does not pass on the collected data to third parties. However, Hotjar expressly points out that it is sometimes necessary to share data with Amazon Web Services. Then parts of your information are stored on their servers. However, Amazon is bound by a confidentiality obligation not to share this data.

Only a limited number of people (Hotjar employees) have access to the stored information. The Hotjar servers are protected by firewalls and IP restrictions (access only to approved IP addresses). Firewalls are security systems that protect computers from unwanted network access. They are designed to act as a barrier between Hotjar's secure internal network and the internet. In addition, Hotjar also uses third-party providers for its services, e.g. B. Google Analytics or Optimizely. These companies may also store information that your browser sends to our website.

How long and where is the data stored?
We have embedded a tracking code on our website that is transmitted to Hotjar servers in Ireland (EU). This tracking code contacts Hotjar's servers and sends a script to your computer or device that you use to access our website. The script collects certain data related to your interaction with our website. This data is then sent to Hotjar's servers for processing. Hotjar has self-imposed a 365-day data retention period. This means that all data collected by Hotjar that is older than one year is automatically deleted.

How can I delete my data or prevent data storage?
Hotjar does not store any personal data from you for analysis. The company even advertises with the slogan "We track behavior, not individuals". You also have the option to prevent the collection of your data at any time. To do this, all you have to do is go to the "opt-out page" and click "Disable Hotjar". Please note that deleting cookies, using your browser's private mode or using a different browser will result in data being collected again. In addition, you can also enable the "Do Not Track" button in your browser. For example, in the Chrome browser, you need to click on the three bars in the top right corner and go to "Settings". There you will find the option "Send a "Do Not Track" request for browser access" in the "Privacy" section. Now just activate this button and Hotjar will not collect any data.

Further details on the data protection regulations and which data is collected by Hotjar and how can be found at https://www.hotjar.com/legal/policies/privacy?tid=311246969.

Newsletter Privacy Policy
When you sign up for our newsletter, you are submitting the above personal information and giving us the right to contact you by email. We use the data stored as part of the newsletter registration exclusively for our newsletter and do not pass it on to third parties.

If you unsubscribe from the newsletter - you will find the link at the bottom of every newsletter - we will delete all data that was saved when you registered for the newsletter.

MailChimp Privacy Policy
Like many other websites, we also use the services of the newsletter provider MailChimp on our website. MailChimp is operated by The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA. Thanks to MailChimp, we can easily send you interesting news via newsletter. With MailChimp we don't have to install anything and can still draw from a pool of really useful functions. In the following we will go into more detail about this e-mail marketing service and inform you about the most important data protection aspects.

What is MailChimp?
MailChimp is a cloud-based newsletter management service. "Cloud-based" means we don't need to install MailChimp on our own computer or server. Instead, we use the service via an IT infrastructure - available via the Internet - on an external server. This type of software use is also called SaaS (Software as a Service).

At MailChimp we can choose from a wide range of different email types. Depending on what we want to achieve with our newsletter, we can use one-off campaigns, regular campaigns, autoresponders (automatic emails), A/B testing, RSS campaigns (sending at predefined times and intervals) and follow-up -Run campaigns.

Why do we use MailChimp on our website?
Basically, we use a newsletter service to keep in touch with you. We want to inform you about what's new with us or which attractive offers we currently have in the program. We always look for the simplest and best solutions for our marketing activities. And that's why we chose Mailchimp's newsletter management service. Although the software is very easy to use, it offers a large number of helpful features. This allows us to create interesting and beautiful newsletters in a very short time. With the design templates offered, we design each newsletter individually and thanks to the "responsive design" our content is also displayed legibly and beautifully on a smartphone (or any other mobile device).

With tools such as the A/B test or the extensive analysis options, we can see very quickly how you like our newsletters. This enables us to react if necessary and improve our offer or our services.

Another advantage is Mailchimp's "cloud system". The data is not stored and processed directly on our server. We can retrieve the data from external servers, saving our storage space. In addition, the maintenance effort is significantly reduced.

What data is stored at MailChimp?
Rocket Science Group LLC (MailChimp) maintains online platforms that allow us to get in touch with you (if you have subscribed to our newsletter). If you sign up for our newsletter via our website, you confirm by email that you are a member of a MailChimp email list. So that MailChimp can also prove that you have registered with the "list provider", the date of registration and your IP address are saved. In addition, MailChimp stores your e-mail address, your name, your address and demographic information, such as language or place of residence.

This information is used to send you emails and to enable certain other MailChimp features (e.g. newsletter evaluation).

MailChimp also shares information with third parties to provide better services. MailChimp also shares some information with advertising partners to better understand the interests and concerns of its customers so that we can offer more relevant content and targeted advertising.

With so-called "web beacons" (small graphics in HTML e-mails), MailChimp can determine whether the e-mail has arrived, whether it has been opened and whether links have been clicked on. All of this information is stored on MailChimp's servers. In this way we receive statistical evaluations and can see exactly how well you received our newsletter. In this way we can adapt our offer even better to your wishes and improve our service.

MailChimp can also use this data to improve its own service. This can, for example, technically optimize shipping or determine the location (country) of the recipient.

Sometimes it can happen that you open our newsletter via a certain link for better display. This is the case, for example, if your e-mail program does not work or the newsletter is not displayed correctly. The newsletter is then displayed via a MailChimp website. MailChimp also uses cookies (small text files that store data in your browser) on its own websites. Personal data can be processed by MailChimp and its partners (e.g. Google Analytics). This data collection is the responsibility of MailChimp and we have no control over it. MailChimp's "Cookie Statement" (located at: https://mailchimp.com/legal/cookies/) explains exactly how and why the company uses cookies.

How long and where is the data stored?

Since MailChimp is an American company, all data collected is also stored on American servers.

In principle, the data remains permanently stored on the Mailchimp servers and is only deleted at your request. You can have your contact deleted by us. This will permanently remove all of your personal information for us and make you anonymous in Mailchimp reports. But you can also ask MailChimp to delete your data directly. Then all your data will be removed there and we will receive a notification from MailChimp. After receiving the email, we have 30 days to delete your contact from all connected integrations.

How can I delete my data or prevent data storage?
You can withdraw your consent to receive our newsletter at any time in the email you receive by clicking on the link at the bottom of the email. As soon as you have unsubscribed by clicking on the unsubscribe link, your data will be deleted from MailChimp.

If you access a MailChimp website via a link in our newsletter and cookies are set in your browser, you can delete or deactivate these cookies at any time.

Depending on the browser, deactivation or deletion works a little differently. The following instructions show you how to manage cookies in your browser:

Chrome: Delete, enable and manage cookies in Chrome.

Safari: Manage cookies and website data with Safari.

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

Facebook Privacy Policy
We use selected Facebook tools on our website. Facebook is a social media network operated by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. With the help of these tools, we can make you and those interested in our products and services the best possible offer. Below we give you an overview of the various Facebook tools, what data is sent to Facebook and how you can delete this data.

What are Facebook tools?
In addition to many other products, Facebook also offers the so-called "Facebook Business Tools". This is the official designation of Facebook. But since the term is hardly known, we decided to simply call them Facebook tools. They include:

Facebook pixels
Social plugins (such as the "Like" or "Share" button).
Facebook login
account kit
APIs (programming interface)
SDKs (collection of programming tools)
Platform Integrations
plugins
codes
specifications
documentations
Technologies and Services
Through these tools, Facebook expands its services and has the ability to receive information about user activities outside of Facebook.

Why do we use Facebook tools on our website?
We only want to show our services and products to those who are really interested. With the help of advertisements (Facebook Ads) we can reach exactly these people. However, in order to show users appropriate ads, Facebook needs information about users' wants and needs. In this way, information about user behavior (and contact details) is made available to the company on our website. As a result, Facebook collects better user data and can show interested people appropriate advertising for our products or services. The tools thus enable tailor-made advertising campaigns on Facebook.

Data about your behavior on our website is referred to as "event data" by Facebook. These are also used for measurement and analysis services. This allows Facebook to create "campaign reports" on our behalf about the effectiveness of our advertising campaigns. In addition, analytics give us better insight into how you use our services, website or products. Therefore, we use some of these tools to improve your user experience on our website. For example, social plug-ins enable you to share content on our website directly on Facebook. What data is stored by the Facebook tools?
Personal data (customer data) can be transmitted to Facebook through the use of individual Facebook tools. Depending on the tools used, customer data such as name, address, telephone number and IP address can be transmitted.

Facebook uses this information to match the data with the data it has about you (if you are a Facebook member). Before the customer data is sent to Facebook, a so-called "hashing" process takes place. This means that a data set of any size is converted into a character string. This also serves to encrypt the data.

In addition to the contact data, "event data" is also transmitted. "Event Data" means the information we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has express permission to do so or is required by law to do so. "Event data" can also be linked to contact information. This enables Facebook to offer better personalized advertising. After the above-mentioned comparison process, Facebook deletes the contact data again.

In order to deliver ads optimally, Facebook only uses event data when it has been combined with other data (collected by Facebook in other ways). Facebook also uses this event data for security, protection, development, and research purposes. Much of this data is transmitted to Facebook via cookies. Cookies are small text files used to store data or information in browsers. Depending on which tools you use and whether you are a member of Facebook, a different number of cookies will be created in your browser. We go into more detail about the individual Facebook cookies in the descriptions of the individual Facebook tools. You can also find general information about the use of Facebook cookies at https://www.facebook.com/policies/cookies.

How long and where is the data stored?
In principle, Facebook stores data until it is no longer required for its own services and Facebook products. Facebook has servers all over the world where your data is stored. However, customer data will be deleted within 48 hours after it has been compared with your own user data.

How can I delete my data or prevent data storage?
According to the General Data Protection Regulation, you have the right to information, correction, transferability and deletion of your data.

The data will only be completely deleted if you completely delete your Facebook account. And this is how the deletion of your Facebook account works:

1) Click Settings on the right side of Facebook.

2) Then click on "Your Facebook Information" in the left column.

3) Now click on "Deactivation and Deletion".

4) Now select "Delete Account" and then click on "Next and Delete Account".

5) Now enter your password, click on "Next" and then on "Delete account".

The storage of data that Facebook receives via our site takes place, among other things, via cookies (e.g. for social plugins). You can deactivate, delete or manage individual or all cookies in your browser. Depending on which browser you use, this works in different ways. The following instructions show you how to manage cookies in your browser:

Chrome: Delete, enable and manage cookies in Chrome.

Safari: Manage cookies and website data with Safari.

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

If you generally do not want cookies, you can set your browser so that it notifies you when a cookie is to be set. This way you can decide for each individual cookie whether you allow it or not.

Facebook is an active participant in the EU-US Privacy Shield, which regulates the correct and secure transmission of personal data. For more information, see https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC. We hope that we have brought you the most important information about the use and data processing by Facebook tools. If you would like to learn more about how Facebook uses your data, we recommend that you read the data policy at https://www.facebook.com/about/privacy/update.

Instagram Privacy Policy
We have integrated Instagram functions on our website. Instagram is a social media platform operated by Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Facebook Inc. since 2012 and is one of the Facebook products. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. When you visit web pages on our website that have an integrated Instagram function, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data will therefore be processed across companies by Facebook.

In the following we would like to give you a more detailed insight into why Instagram collects data, what kind of data it is and how you can largely control the data processing. Since Instagram belongs to Facebook Inc., we obtain our information from the Instagram guidelines on the one hand, but also from the Facebook data guidelines on the other.

What is Instagram?
Instagram is one of the most popular social media networks in the world. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to "Insta" (as many users casually call the platform), edit them with various filters and also share them on other social networks. And if you don't want to become active yourself, you can simply follow other interesting users.

Why do we use Instagram on our website?
Instagram is the social media platform that has experienced a real boom in recent years. And of course we also reacted to this boom. We want you to feel as comfortable as possible on our website. Therefore, a varied preparation of our content is a matter of course for us. The embedded Instagram functions allow us to enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be used for personalized advertising on Facebook. In this way, only those people who are genuinely interested in our products or services will receive our advertising.

Instagram also uses the collected data for measurement and analysis purposes. We receive aggregated statistics and thus more insight into your preferences and interests. It is important to note that these reports do not personally identify you.

What data is stored by Instagram?
If you call up one of our pages on which Instagram functions (e.g. Instagram images or plug-ins) are integrated, your browser automatically establishes a connection to the Instagram servers. Data is transmitted to Instagram, stored and processed. This is regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases made, about advertisements shown and about how you use our offer. In addition, the date and time of your interaction with Instagram is also saved. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook distinguishes between customer data and event data. We assume that this is also the case with Instagram. Customer data are, for example, name, address, telephone number and IP address. It is important to mention that this customer data is only transmitted to Instagram if it has been "hashed" beforehand. Hashing means converting a record into a string. So you can encrypt the contact data. In addition, the "event data" mentioned above are also transmitted. Facebook - and thus also Instagram - understands "event data" as data about your user behavior. It may also happen that contact data is combined with event data. The collected contact data is compared with the data that Instagram already has from you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on which Instagram functions are used and whether you have an Instagram account yourself, different amounts of data are stored.

We assume that Instagram's data processing works in the same way as Facebook's. This means if you have an Instagram account or have visited www.instagram.com, Instagram set at least one cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. This data will be deleted or made anonymous at the latest after 90 days (after the comparison). Although we have dealt intensively with Instagram's data processing, we cannot say exactly what data Instagram collects and stores.

How long and where is the data stored?
Instagram shares the data it receives from the Facebook Companies with external partners and with people you connect with around the world. Data processing is carried out in accordance with its own data policy. Your data is distributed on Facebook servers all over the world, among other things for security reasons. Most of these servers are located in the United States.

How can I delete my data or prevent data storage?
Thanks to the General Data Protection Regulation, you have the right to information, transferability, correction and deletion of your data. You can manage your data in Instagram settings. If you want to completely erase your data on Instagram, you need to permanently delete your Instagram account.

And this is how deleting Instagram account works:

First, open the Instagram app. Go down on your profile page and click on "Help Center". This will take you to the company's website. On the webpage, click "Manage Account" and then click "Delete Account".

If you completely delete your account, Instagram will delete posts like your photos and status updates. Information that other people have shared about you is not part of your account and consequently will not be deleted.

As already mentioned, Instagram mainly stores your data via cookies. You can manage, disable or delete these cookies in your browser. Depending on the browser, the administration always works a little differently. Here we show you the instructions for the most important browsers.

Chrome: Delete, enable and manage cookies in Chrome.

Safari: Manage cookies and website data with Safari.

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

You can also set your browser so that you are always informed when a cookie is to be set. You can then always decide individually whether you want to allow the cookie or not.

Instagram is a subsidiary of Facebook Inc. and Facebook is an active participant in the EU-US Privacy Shield Framework. This framework ensures proper data transfers between the US and the European Union. You can learn more about this at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC. We have tried to give you the most important information about data processing by Instagram. On https://help.instagram.com/519522125107875

you can learn more about Instagram's data policies.

Pinterest Privacy Policy
On our website we use buttons and widgets from the social media network Pinterest, owned by Pinterest Inc. 808 Brannan Street, San Francisco, CA 94103, USA.

By calling up pages that use such functions, data (IP address, browser data, date and time, cookies) are transmitted to Pinterest, stored and evaluated.

The data protection regulations, which data Pinterest collects and how they use it can be found at https://policy.pinterest.com/de/privacy-policy.

YouTube Privacy Policy
We have embedded YouTube videos on our website. This enables us to present interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. If you call up a page on our website on which a YouTube video is embedded, your browser automatically establishes a connection to the YouTube or Google servers. Various data are transmitted (depending on the setting). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for data processing in Europe.

In the following we would like to explain in more detail which data is processed, why we have embedded YouTube videos and how you can manage or delete your data.

What is YouTube?
On YouTube, users can view, rate, comment and upload videos for free. In recent years, YouTube has become one of the most important social media channels in the world. In order for us to display videos on our website, YouTube provides a code snippet that we have embedded on our website. Why do we use YouTube videos on our website?
YouTube is the video platform with the most visitors and the best content. We strive to offer you the best possible user experience on our website. And of course interesting videos should not be missing. With the help of our embedded videos, we provide you with additional helpful content in addition to our texts and images. In addition, the embedded videos make our website easier to find in the Google search engine. If we place ads via Google Ads, thanks to the data collected, Google can really only show these ads to those people who are interested in our offers.

Which data is stored by YouTube?
As soon as you visit one of our pages on which a YouTube video is embedded, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can usually assign your interactions on our website to your profile via cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your Internet provider. Other data can be contact details, ratings, sharing content via social media or adding to your favorites on YouTube.

If you are not signed into a Google account or a YouTube account, Google stores data with a unique identifier associated with your device, browser or app. For example, your preferred language setting is saved. However, a lot of interaction data cannot be saved because fewer cookies are set.

How long and where is the data stored?
The data that YouTube receives from you and processes is stored on Google servers. Most of these servers are located in America. You can see exactly where the Google data centers are located at https://www.google.com/about/datacenters/inside/locations/?hl=de. Your data is distributed to the servers. In this way, the data can be called up more quickly and is better protected against manipulation.

Google stores the collected data for different lengths of time. You can delete some data at any time, others are automatically deleted after a certain period of time and others are stored by Google for a longer period of time. Some data stored in your Google Account (e.g. My Activity items, photos or documents, products) will remain stored until you delete them. Even if you are not signed into a Google account, you can delete some data associated with your device, browser or app.

How can I delete my data or prevent data storage?
Basically, you can delete data in the Google account manually. With the automatic deletion of location and activity data introduced in 2019, the information is stored for either 3 or 18 months, depending on your decision, and then deleted.

Regardless of whether you have a Google account or not, you can configure your browser to delete or disable cookies from Google. Depending on which browser you use, this works in different ways. The following instructions show you how to manage cookies in your browser:

Chrome: Delete, enable and manage cookies in Chrome.

Safari: Manage cookies and website data with Safari.

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

If you generally do not want cookies, you can set your browser so that it notifies you when a cookie is to be set. This way you can decide for each individual cookie whether you allow it or not. Since YouTube is a subsidiary of Google, there is a common privacy policy. If you would like to find out more about how your data is treated, we recommend that you read the data protection regulations at https://policies.google.com/privacy?hl=en.

live chat chatra

On this website, pseudonymised data is collected and stored using technologies from Roger Wilco LLC, 2200 Clarendon Blvd, Suite 1400A, Arlington, VA 22201, USA for the purpose of web analysis and to operate the live chat system to answer live support requests. User profiles can be created from this pseudonymised data under a pseudonym. Cookies can be used for this purpose. Cookies are small text files that are stored locally in the cache of the website visitor's Internet browser. The cookies enable, among other things, the recognition of the Internet browser. If the information collected in this way has a personal reference, processing is carried out in accordance with Article 6 (1) (f) GDPR on the basis of our legitimate interest in effective customer service and the statistical evaluation of user behavior for optimization purposes.

By default, Chatra does not display a visitor's IP address.
The data collected with Chatra will not be used to personally identify the visitor to this website without the separate consent of the person concerned and will not be combined with personal data about the bearer of the pseudonym. In order to avoid the storage of cookies, you can set your Internet browser so that no more cookies can be stored on your computer in the future or cookies that have already been stored are deleted. However, switching off all cookies can mean that some functions on our website can no longer be executed. You can object to the collection and storage of data for the purpose of creating a pseudonymised user profile at any time with effect for the future by sending us your objection informally by e-mail to the e-mail address given in the imprint.

Chatra GDPR (DSGVO): https://chatra.io/gdpr/
Chatra Privacy Policy: https://chatra.io/privacy-policy/
Chatra DPA (data processing): https://chatra.io/dpa/

changes
We reserve the right to update this privacy statement from time to time, for example to reflect changes in our practices or for other operational, legal or regulatory reasons.

age of consent
The website is not intended for persons under the minimum age. By using this website, you represent that you are at least the age of majority in your country of residence, or that you are the age of majority in your country of residence and that you have given us your consent for your minor relatives are allowed to use this website.

Contact us
If you would like more information about our privacy practices, have questions, or wish to make a complaint, please email info@inkster.eu or post to the contact details below:

Inkster GmbH
Re: Melvyn Wittwer
Kreuzbergring 24
37075 Goettingen

Germany

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